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The Future of Competitive Careers:
Why Personal Branding is the Key to Workforce Development 

Talent development professionals are facing a major challenge—how do we prepare employees for the future of work while keeping them engaged, visible, and invested in their growth within the organization? The answer is personal branding.

Attendees will leave with:

  • A new approach to workforce development—how personal branding strengthens both the employee and the company.
  • Practical strategies for talent retention & engagement—helping employees see career growth within the company, not just outside it.
  • A roadmap for employee visibility & influence—leveraging LinkedIn, content creation, and networking to enhance employer brand reputation.
  • A framework for integrating personal brand-building into learning & development programs—making branding a sustainable career growth tool.
ABOUT KELLY ROEHM
gumption

Kelly RoehmKelly Roehm is an expert in HR, talent strategy, and workforce development, with 20 years of experience advising companies on employee experience, leadership development, and career mobility. As a SHRM-SCP certified HR leader, she spent years shaping talent strategies inside organizations before taking that expertise and building a business that helps individuals and companies rethink career growth, self-advocacy, and workforce engagement.

Today, as the Founder of gumption. (formerly The Resume Realist), Kelly partners with professionals to equip them with the tools to navigate career transitions, increase visibility, and build future-ready careers. She has worked with hundreds of professionals to strengthen their self-advocacy, position themselves for leadership, and take action in their careers. In 2024, she was recognized as a Bronze-Level Career Coach of the Year.

Her engaging, action-driven speaking style blends humor, relevance, and strategy, ensuring attendees leave with real, applicable tools for career and organizational success. She also believes that most of life’s lessons can be learned from Dolly Parton and that Diet Coke is an underrated stress reducer.

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